Using unusual figure/ground relationships can add interest and subtlety to an image.” Balancing figure and ground can make the perceived image clearer. A form, silhouette or shape is naturally perceived as an object (figure), while the surrounding area is perceived as background (ground). “The eye differentiates an object from its surrounding area. The organic lines in the Woolmark logo are placed so close together that they are perceived as a group, and therefore they create the feeling of a unity which reminds us of yarn. “When elements are placed close together, they tend to be perceived as a group. If enough of the shape is indicated, people perceive the whole by filling in the missin information.”Īlthough there is space at the top and bottom of the circle (meaning the circle isn’t actually closed), we perceive the HP logo as closde and therefore see the letters HP. “Closure occurs when an object is incomplete or a space is not completely enclosed. Since this line is the strongest of the two lines our eyes are automatically drawn to this and not the grey line. Our eyes are moved through the logo by following the red/pink line. “Communication occurs when the eye is guided to move through one object and continue to the next object.” ![]() This knife is therefore emphasised a little, which is called anomaly. The one knife slighly further out than the others becomes a focal point because it differs from the others. We perceive the knives in the Great British Chefs logo as a group because they look similar to one another (and they are close enough to one another to be seen as a group). People often perceive them as a group or pattern” ![]() “Similarity occurs when objects look similar to one another. In the second part of the task we had to find logos to represent the principles (similarity, continuation, closure, proximity, and figure and ground), and explain why these logos show the particular principle. ![]() Question 2 – Find different logo for each of the Gestalt principles Our brains perceives these elements as something else than what they actually are not just as single parts, but a unity. The Gestalt Theory is a way to explain the organisation of elements, which together form a whole. Question 1 – Define the Gestalt Theory in your own words The learning activity is focused on the Gestalt Theory, and Themes of Thinking. This week we’re going more into depth on research and idea development, exploring topics such as the Creative Brief, the Gestalt Theory, Communicating Ideas, and Themes of Thinking.
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